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5 Tools Necessary for Your Content

Marketing Strategy

The content marketing space has evolved dramatically over the past decade. It is easier now to reach your audience thanks to target marketing, and you don't have to perform everything manually. The market is flooded with tools that can come in handy for you at different stages of your strategy formulation and implementation process. Here are five tools to try out if you want to simplify your work: 1. A keyword tracker Keyword tracking or monitoring is the process of tracking your site's position based on a specific keyword. It helps you determine if your SEO efforts are paying off. A keyword tracking tool can save you the hassle of manually checking your pages' performance for each of the dozens of unique keywords. 2. Backlink checker If you don't have a backlink strategy, you are riding for a fall. If you do have one, you need to pair it with a good backlink checker. Backlink checkers are tools that help you track your backlink profile, so you know which and how many domains link to you, what anchor texts are used, and how each of the backlinks is performing. They help marketers identify poor-quality backlinks and provide opportunities for more inbound links. 3. Marketing funnel Marketing funnels have been around for as long as marketing, but their popularity shot through the roof when digital funnel generators were introduced. A content marketing funnel helps you monitor the movement of customers and prospects from their traffic sources straight down to the sales page. It helps you track each of your content pages' performance and separate what converts from what doesn't. You will also be able to identify and fix pages that are leaking out leads. 4. Content relationship management (CRM) software CRM software is a tool used by marketers to obtain important information about customers, process it, and use the final data to improve the quality of their services. It gives you a unified interface to view all of your transactions with each of your customers. In content marketing, a comprehensive CRM tool will give you useful insights into users that interact with your content and those that finally do business with you. 5. Bounce rate analytics tool Bounce rate refers to the average amount of time users spend on your content before leaving. It is one of the factors that search engines use to tell if your content is clickbaity or holds substance. If users tend to leave your website as soon as they click in, Google assumes your content is irrelevant and lowers your ranking. Whether it is a blog post or social media content, you need to monitor your user activity to ensure you're not undercutting your SEO efforts without knowing. There are a few tools that can help you test the bounce rates of your landing pages, sticky bars, and website popups. 6. Endnote Your digital marketing strategy relies heavily on the quality of content you create and how you present it out there. Use the above tools to enhance your content marketing plan and increase your online visibility.
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5 Tools Necessary for Your Content Marketing Strategy The content marketing space has evolved dramatically over the past decade. It is easier now to reach your audience thanks to target marketing, and you don't have to perform everything manually. The market is flooded with tools that can come in handy for you at different stages of your strategy formulation and implementation process. Here are five tools to try out if you want to simplify your work: 1. A keyword tracker Keyword tracking or monitoring is the process of tracking your site's position based on a specific keyword. It helps you determine if your SEO efforts are paying off. A keyword tracking tool can save you the hassle of manually checking your pages' performance for each of the dozens of unique keywords. 2. Backlink checker If you don't have a backlink strategy, you are riding for a fall. If you do have one, you need to pair it with a good backlink checker. Backlink checkers are tools that help you track your backlink profile, so you know which and how many domains link to you, what anchor texts are used, and how each of the backlinks is performing. They help marketers identify poor-quality backlinks and provide opportunities for more inbound links. 3. Marketing funnel Marketing funnels have been around for as long as marketing, but their popularity shot through the roof when digital funnel generators were introduced. A content marketing funnel helps you monitor the movement of customers and prospects from their traffic sources straight down to the sales page. It helps you track each of your content pages' performance and separate what converts from what doesn't. You will also be able to identify and fix pages that are leaking out leads. 4. Content relationship management (CRM) software CRM software is a tool used by marketers to obtain important information about customers, process it, and use the final data to improve the quality of their services. It gives you a unified interface to view all of your transactions with each of your customers. In content marketing, a comprehensive CRM tool will give you useful insights into users that interact with your content and those that finally do business with you. 5. Bounce rate analytics tool Bounce rate refers to the average amount of time users spend on your content before leaving. It is one of the factors that search engines use to tell if your content is clickbaity or holds substance. If users tend to leave your website as soon as they click in, Google assumes your content is irrelevant and lowers your ranking. Whether it is a blog post or social media content, you need to monitor your user activity to ensure you're not undercutting your SEO efforts without knowing. There are a few tools that can help you test the bounce rates of your landing pages, sticky bars, and website popups. 6. Endnote Your digital marketing strategy relies heavily on the quality of content you create and how you present it out there. Use the above tools to enhance your content marketing plan and increase your online visibility.
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