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Interview With . . . K.J. McCorry Officiency, Inc. Boulder, CO by Maria Gracia 1. What is the name of your company? Where are you located? How long have you been in business? The company name is Officiency, Inc., which is based out of Boulder, Colorado. It has been in business since 1996. 2. Is this your primary business, or a part-time business? Officiency, Inc is my primary business. 3. Are you a member of NAPO? (Please indicate if you're an officer.) I have been a member of NAPO since 1996. I currently am the public relations chairperson for NAPO. 4. Why did you become a professional organizer? As most organizers, I have always had a skill for organizing throughout my life. I used to be general manager for a small natural products company back in the mid 90's. I began helping other small companies with set up of their office systems and protocol and received terrific response. Two professional mentors encouraged me to start a professional organizing business. At that time, I had not heard of NAPO nor others doing this sort of work so I was thrilled to learn that it was actually an industry! 5. What type of organizing do you specialize in (home, office, etc.)? I specialize in office organization, training and seminars. 6. Do you sell products, services, or seminars? Please describe. I sell corporate organizing seminars that consist of in class theory and training on office organization as well as hands-on organizing. 7. Have you written a book(s)? If so, what is the title(s)? No. 8. Do you publish a newsletter? If so, is it a print newsletter, or an e-zine? Is it free, or is there a charge? No, not at this time. 9. Do you have a web site? If so, what is the address? Yes, it's www.officiency.com 10. Is travel a big part of your business? Yes, I travel a lot on business, only domestically within the US. 11. Who is your primary target audience? I have two target audiences. 1. Start-up companies, sole proprietors, home offices, small businesses (50 or less employees) that are primarily located in the Boulder/ Denver country areas in Colorado 2. Corporations (100 plus employees) located throughout the continental United States. 12. Describe your typical workday. It varies on the type of client I work with and if I am working in my home office. If I am working with a client, it is primarily hands on organizing within an individual office or within a department. If I am working from my home office, I am dealing with the administration side of Officiency, Inc. bookkeeping, invoicing, proposals, follow-up calls and scheduling. 13. Every person interested in entering the professional organizing field is wondering, "Can I make enough money doing this?" What is your outlook on this question? Yes, I think you can make enough money doing this. However, like any business or entrepreneurship, it takes time. Time to develop your business and time to let it grow. 14. Which of the following marketing vehicles have you used to help you grow your business (direct mail, newspaper advertising, free workshops, radio, television, web site, e-zine, telemarketing, yellow pages, joint ventures with other professionals, publicity, other: please describe)? 90% of my marketing comes from referrals therefore; I do bi-monthly mailings to my clients. I do some local advertising as well. 15. Which one marketing technique have you found works the best for you? Please describe. Keeping in touch with my clients. 16. Describe a successful, creative marketing technique that you use, or that you've used in the past. None. 17. Do you feel that networking plays a big role in growing your business? Absolutely. It is essential. 18. What do you do to generate referrals? Client mailings and involvement in local organizations. 19. What do you find to be the most exciting part of your business? Learning about various industries, working with unique individuals and companies. Mostly, I love creating order out of chaos. 20. What do you find to be the most frustrating part of your business? The time it takes to get it all done! 21. Describe your greatest success in this field. My client base has increased and I am beginning to work with larger companies. 22. As a professional organizer, do you have a funny story to share? Not at this time. 23. As an organizer, what professional organizing information or tools are you always on the lookout for? I read a lot of business journals and business books. I think that helps me to understand the future wave of business and what executives are concerned about. I also am interested in new office supplies and products. 24. Looking ahead, what do you see as your greatest challenge? Growing my business! 25. What is your best tip for people interested in becoming professional organizers? Make sure you also want to run a business, beyond helping others get organized. 
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