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Interview With . . . Cinthanie Crenshaw Get It All Together St. George, Utah by Maria Gracia 1. What is the name of your company? Where are you located? How long have you been in business? My name is Cinthanie Crenshaw. My company name is Get It All Together. I'm located in St. George, Utah and have been in business for three years. 2. Is this your primary business, or a part-time business? This is my primary business. 3. Are you a member of NAPO? (Please indicate if you're an officer.) Yes. 4. Why did you become a professional organizer? I was born to be! 5. What type of organizing do you specialize in (home, office, etc.)? I love to do home offices, kitchens and garages. I also love to help children find a system that will work for them in thier rooms and with their school studies. 6. Do you sell products, services, or seminars? Please describe. I have several products for sale on my web site. I also give lectures and phone coaching. 7. Have you written a book(s)? If so, what is the title(s)? I have written a book. I am in the process of finding a publisher. It is entitled, what else, Get It All Together. It is a how-to handbook to help families work as a team, to help parents teach organizational Life Skills, discipline and how to help their children live in the "Real World". Basically, it's a guide to help parents raise productive, well informed children who will be able to give back to society. 8. Do you publish a newsletter? If so, is it a print newsletter, or an e-zine? Is it free, or is there a charge? No. 9. Do you have a web site? If so, what is the address? Yes, it's www.getitalltogether.com 10. Is travel a big part of your business? No. 11. Who is your primary target audience? Females ages 30-60. 12. Describe your typical workday. There is nothing typical about my work day. I intermingle clients with office work, phone calls and lecture. I write my own code for my web site and try to write books on the side. I donate time in the afternoons to the school, PTAS and my church. When I am at work it is all about work but from 3:00PM on it's all about my family. So I do have short work days. 13. Every person interested in entering the professional organizing field is wondering, "Can I make enough money doing this?" What is your outlook on this question? Well, first I would have to ask what is enough? For me I work because I like helping people, not because I am counting on an income. I would not make enough to support my family, thank goodness my husband does. But I make enough to allow me to add travel and other non-essential items into our household budget. I do this because I love it. 14. Which of the following marketing vehicles have you used to help you grow your business (direct mail, newspaper advertising, free workshops, radio, television, web site, e-zine, telemarketing, yellow pages, joint ventures with other professionals, publicity, other: please describe)? Writing for a business journal for free advertising, our local phone book, free seminars and of course my web site. 15. Which one marketing technique have you found works the best for you? Please describe. The free classes, but I have to say that the phone book does just as well for me. 16. Describe a successful, creative marketing technique that you use, or that you've used in the past. None. I just have a hard time with marketing. 17. Do you feel that networking plays a big role in growing your business? Not like I would like it to. 18. What do you do to generate referrals? My referrals are mostly by word of mouth. 19. What do you find to be the most exciting part of your business? I love to lecture. I love to interact with people in a large group setting of say 40-50. 20. What do you find to be the most frustrating part of your business? Marketing, I hate it! 21. Describe your greatest success in this field. I love the look on my clients' faces when they see their dream coming to fruition. 22. As a professional organizer, do you have a funny story to share? I have a client who has ADHD and for the life of him he couldn't keep his closet clean. So to remedy this, we labeled all the shelves with white tape and large black lettering. One day when I was there, I watched him turn in circles trying to find where the swimsuit he just took off the shelf two hours earlier went. In my own mind I am thinking top shelf, second cabinet, but I didn't say anything. Then a light went on and he started reading the labels and within second he said, "there it goes." I laughed at the pure joy on his face. He was so proud of himself. He was now an adult who could actually put things away on his own. 23. As an organizer, what professional organizing information or tools are you always on the lookout for? I read a lot and I frequently get on the Internet to see what other PO's are doing. I would like some information on calendar events that pertain to PO's. I also wouldn't mind some free help with some affiliates and how that works. 24. Looking ahead, what do you see as your greatest challenge? I live in a very small community and my greatest challenge now and in the future will be to educate the public about Professional Organizers and how I can help them locally. 25. What is your best tip for people interested in becoming professional organizers? Don't put a lot of money into it. I was able to start my business in the black because I had what I needed already in my home office. I suggest to just take it one step at a time with every client I a lot so much to improving my business and the rest goes to maintaining it. 
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