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Does a Professional Organizer Need a Web Site? by Maria Gracia Every new day brings new and wonderful opportunities to you. There are endless possibilities. And a Web site can be one of your greatest assets! Does a professional organizer need a Web site? There is absolutely no doubt in my mind that the answer is YES. Here are 5 reasons why: 1. GIVES YOU A PROFESSIONAL, MODERN IMAGE. Web sites are just as basic to have today as a phone number. If you have a Web site, your prospects and customers will think of you as a "today" company, rather than a "yesterday" company. They'll think of your business as one that keeps up with advances and improvements in society. 2. GIVE PEOPLE IMMEDIATE INFORMATION. Web sites are a very basic form of marketing. There are going to be people interested in your business, but how do you send them information? Of course, you can use the postal service. But the problem is that most people today want information immediately. So, they can either choose to wait for your information to come to them a day or two later, or they can simply go to one of your competitors who has a Web site, and get the information they need within seconds. When you have a Web site, you simply give your prospects or customers your Web address, and they can get the information they need immediately. 3. GIVES YOU COST EFFECTIVE MARKETING POSSIBILITIES. In order to get your message out to hundreds or thousands of people using traditional media, such as direct mail, or advertising, it could cost you hundreds or thousands of dollars. Once you have a Web site going, you can be available to hundreds, thousands, or even tens of thousands of people for a fraction of the investment of traditional media. Oh, and don't forget about the cost of getting a "full-color" brochure designed and printed. That cost is basically eliminated when you have a Web site. Full color is free on your site! 4. GETS YOU OUT OF YOUR BOX. If you only sell services right now, such as going to someone's home or office to organize him/her, there are certainly other possibilities for you. Have you thought of creating and selling a product, like a book or a planner? Or perhaps you might be interested in selling someone else's product(s), for a commission. Or maybe, you might sell a course through your site, via e-mail. Imagine all of the people you could get to with a Web site. It's truly unlimited. (Just to give you an idea, in one recent week I had over 8,000 people stop by my Get Organized Now!™ Web site. That translates into lots of sales!) 5. HELPS YOU GAIN EXPERT STATUS. When you have a Web site, any advice that you give, any articles that you write, any tips or ideas that you have, can be immediately placed on your Web site. You'll be seen as an expert by your prospects and customers. But, more importantly, you'll be seen as an expert by other high traffic Web sites, and even perhaps a large national publication who might offer to interview you, or publish one of your articles. That will give you an incredible amount of exposure to thousands of potential customers. Click to Return to Article Index Copyright 1998 - 2008 Effective Business Systems Get Organized Now!™ 611 Arlington Way Watertown, WI 53094 |
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