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7 Low Cost Ideas for Promoting Your Business by Joe and Maria Gracia You don't have to empty out your bank account to market and grow your business. Here are seven low-cost ideas to help you increase your sales: 1. WRITE ARTICLES. Newspapers and magazines are always looking for free, interesting stories and articles that would benefit their readers. You could write articles and submit them to publications for consideration. Always include contact information at the end of your articles so that people will know how to contact you about your services or products. 2. OFFER TO BE A SPEAKER. Business and civic organizations are constantly on the lookout for people to speak at their meetings and get togethers. Make yourself available by offering to speak to these groups, for free, about your area of expertise. Pass out contact information to all attendees. 3. ASK FOR REFERRALS. Referrals are an excellent way to grow your business. Proactively ask for referrals from happy customers, business acquaintances, friends and family members. 4. START A WEB SITE. It's a great time to jump on the information superhighway and start a Web site for your business. If you're on a budget, there are many books on the market that will help you design a Web site on your own. While you're working on it, you can forego the paid Web hosting (this is when you rent space for your Web site) and go with one of the free Web hosting services. Once you have a Web site, you can use endless free methods to get people to visit your site! 5. SEND PRESS RELEASES. Do you have something to offer that would be newsworthy? Perhaps, you're offering a free service to the public, or maybe you offered a service to an organization without charging a fee. Newspapers are always looking for interesting tidbits of information for their readers. When you have something newsworthy, simply type up a press release and send it out to as many newspapers as possible. Be sure to always include contact information when you do so. 6. NETWORK. Every person knows at least 250 other people. And each of those 250 people, know another 250 people, and so on. This should give you an idea of how important it is to network. Tell everyone you know about your business, and always have business cards on hand to pass along. 7. TRY E-MAIL MARKETING. Rather than trying to reach people through the US Mail, you may consider reaching them by e-mail--which is free. Just make sure you build an opt-in list. This means that the people on your list have agreed to allow you to send e-mail to them. This form of marketing is so cost effective. You can either send to 1,000 people at $0.32 each using the US Mail, or for absolutely nothing when you use e-mail! Click to Return to Article Index 
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