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6 Bite-Sized Strategies to Grow Your Business by Maria Gracia The best way to begin maximizing your business potential is to ensure you're applying the basics effectively. Here are 6 bite-size strategies that can help. 1. MARKET YOUR BUSINESS REGULARLY. The time to market is NOT when you have run out of clients. It's important to devote a large portion of your business week to work on efforts that will bring in more prospects and customers. Either spend a few hours each day marketing, or dedicate a day or two per week specifically for marketing purposes--such as dedicating Mondays and Wednesdays as your Marketing Days. 2. RESPOND PROMPTLY. Whenever you get an e-mail, phone call or any type of contact from a prospective client, or someone who may be able to refer your business, respond within 48 hours or sooner. Your promptness reflects your professionalism and can make or break a sale. 3. ENCOURAGE PROSPECTS TO RESPOND FAST. The longer the amount of time that a prospect has to respond to one of your offers, the colder that person will get. If you make an offer, put a deadline on that offer to urge the prospect to make a quicker decision. Here are some examples: * Act Now. * This offer ends on July 5th. * Respond within 10 days and you'll get . . . 4. KEEP IN CONTACT WITH REFERRAL SOURCES. Have a database of all your potential referrers and keep in contact with them on a regular basis. This doesn't mean that you call them just to ask if they have anybody they can refer to you. Rather, it's about building a relationship. If you see an article that might be of interest to them, mail it along with a personal note. If they refer you all the time, perhaps you might ask them to lunch. Treat your referrers like gold, and they will help you grow your business. 5. DON'T BECOME A JACK OF ALL TRADES. If you try to offer too many different services, you will confuse your prospects and referrers. You should be an expert in your specific field. You don't want to give the impression that you know a little bit about this, and a little bit about that. To be perceived as an expert, it's best to know a lot about 'one' thing. 6. PROMOTE YOUR SUCCESSES. When you do a great job for a client, it's important that you use that success to your advantage. Tell people about that success--especially prospects. It's not bragging. It's merely showing people how you know your business well, and that you can be a major benefit to others. Click to Return to Article Index 
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